Online brand abuse varies from unintentional brand misuse to significant malicious intent, Copyright and Trademark infringement, intellectual property theft and corporate identity theft. Corporate branding can be readily hijacked for the purpose of delivering malicious payloads from a “trusted” source. Online Brand abuse can result in major reputational damage, dilution of the business message, corporate identity theft and lost revenue. The business needs to be aware of such issues and be proactive in terms of potential abuse. Brand monitoring is the process of monitoring various online digital channels. Brand Abuse has become increasingly sophisticated, more widespread and is often the primary vector to launch more complex attacks an organisation.