Social Media presents a new set of challenges for the business and is a growing area of online brand abuse and fraud. Social Media provides a new mechanism for cybercrime affording the opportunity to distribute phishing and malware content.
Social engineering is a key component of Advanced Persistent Threats — APT attacks and often infrastructure breaches start with a social penetration, with the use of spear phishing.
Social Media provides a broad avenue for brand abuse, copyright infringements via unauthorized or fake accounts, groups and profiles.
Some of the potential uses for a fake social media profile are;
gain a trusted audience for the purpose of a phishing attack
harvest person information for other types of social engineering
distribution of targeted malware, malicious mobile Apps, or drive by links
collect a specific and captive audience to spread false or misinformation
social-squatting for the purpose of profit
Unauthorised Social Media accounts, groups can lead to a range of associated threats;
fraud losses from phishing and malware
customer or employee personal identifiable information loss
defamatory information being spread under the business’s brand
dilution of the business’s marketing message from duplicate accounts
C-level staff maybe directly targeted resulting in a range of issues
SOCIAL MEDIA MONITORING
iZOOlogic Social Media Monitoring penetrates deep into the social media spectrum to include:
Global and local social sites
Keyword and image based heuristics
Powerful visibility and control
Threat categorisation
Correlation of multiple data sources
Global Security Incident Response
SOCIAL MEDIA PROTECTION
Management of Social Strategy
Maintain the Social Message
Reduce Reputational Risk
Mitigate Adverse Social exposure
Social Brand Protection
Corporate Compliance
